You see with my strategy there’s actually a story.
This story is the driving force for a marketing message that establishes a lifetime relationship. One that connects, persuades and influences.
It eliminates the “bogus” email address that other people are sucked into...in the form of an opt-in page...
… which is now framed as an “opportunity” to hear more from you. To hear more of the story and to get more of the high-value content.
This is where things start to get interesting...
You see the difference in the dynamics of it all?
Because the prospect is no longer feeling bribed to cough up their email address.
This creates a sense of TRUST which is extremely important when it comes to building the right foundation...
The value exchange is very different.
Now instead of using a bogus email address, they use their best (primary) email address to move in your direction (they’re attracted into your sphere of influence).
In other words … THEY WANT TO BE ON THE LIST.
This is exactly how I earn monster profits from tiny email lists. These are “assets” that I can leverage for years and years, long into the future.
The reason behind this secret way of acquiring subscribers is that they now TRUST you to be on the list…
You aren’t bribing them or stuffing crappy products down their throat you are earning their trust by giving value which in return has a snowball effect.